WPP: Its AI Strategy Is Taking Shape And Slowly Showing Results

WPP remains a 'buy' as its valuation looks increasingly attractive amid AI-driven sector skepticism. AI poses both risks and opportunities; WPP's creative division faces pressure, but brand/design agencies show resilience. Recent Q3 results show sequential improvement: revenue up 0.5%, cost discipline evident, and net debt reduced by £0.6bn year-on-year.