Shiseido: Beat-And-Raise Signals Healthy Restructuring Progress

Shiseido delivered a strong 3Q2026, with EBITDA and EBIT beating projections by 47% and 136%, respectively. SSDOY's robust quarterly profit growth stems from brand portfolio realignment, aggressive cost reductions, and focused marketing on high-growth banners. Management raised FY2026 operating profit guidance by 26% to ¥87 billion, targeting further margin gains and asset-light initiatives.