NIQ Launches New Shelf Architect Capability to Help Manufacturers Drive Store-Level Assortment Growth

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the U.S. launch of Shelf Architect Store Assortment, a new capability within the Shelf Architect platform. Designed for manufacturer teams, Shelf Architect Store Assortment provides store- and cluster-level assortment recommendations that reflect local demand and support retailer shelf execution. Assortment decisions are often built around national plans and average-store assumptions, even.